Hello,
My name is
Thiago Viola .
DESIGN LEAD | PRODUCT STRATEGY
SKILLS
My main areas of expertise
PROTOTYPING
DESIGN SYSTEM
TECHNICAL FEASIBILITY
HANDOVER &
PRODUCT LOGIC
DESIGN OPS & DATA CULTURE
BRANDS
Some of the brands I've had the opportunity to work with.
CASE STUDIES
See a selection of my main projects.
For compliance reasons, the case studies are password protected, and the password can be found on my resume or requested directly from me.
TRAJECTORY
2022-2026
Product Designer
@Scaffold Education
I lead the design strategy for the SaaS ecosystem. I was instrumental in the transition to a data-driven model, structuring quantitative research that replaced the intuition-based decision flow with scalable validation using real user data. The methodological framework I created was so efficient that it was eventually adopted by other business areas of the company.
2022
Senior Product Designer
@Grupo Soma
Focused on product and conversion rate (CRO) strategy for the Foxton and Fábula brands. I restructured critical navigation and checkout flows, establishing a new information architecture standard that reduced friction in the purchase journey and optimized e-commerce conversion.
2021-2022
Senior Visual Designer
@The Mother
Responsible for the visual quality of high-performance deliverables for large-scale accounts such as iFood, Uber, and Itaú. I acted as Brand Guardian for iFood, ensuring consistency and strict alignment with brand guidelines across multiple technological ecosystems.
2021
Lead Visual Designer
@Wellhub | Gympass
Technical leadership focused on consistency across the brand's global ecosystem. I managed the application of design standards on an international scale, ensuring visual rigor across all Gympass digital channels.
Ready to scale your product with strategic design?
Let's talk.
thiagovioladesign@gmail.com
+55 13 99790 4225